re:AD
Why I Started This Collection
Old advertisements — from 30, 40, even 50 years ago — are more than just marketing artifacts. They’re cultural time capsules. Each ad offers a small but vivid window into the world as it once was: how people lived, what they desired, what they valued, and how businesses spoke to them. They reflect the economics, the promises, and the imagination of their time.
As marketers and designers, we can learn a great deal from these vintage ads. Personally, I feel that in today’s fast-paced world of TikToks, Reels, and banner flashes, we’ve lost a certain depth — the craft of storytelling within a single frame, the play of typography, the rhythm of long copy, and the quiet confidence of a well-written tagline.
These ads remind us that creativity once had patience. They show how ideas could breathe — within the limits of an A4 page — yet stay timeless.
This curated collection is my way of preserving that legacy. It’s a library of inspiration for anyone in the creative, design, or communication fields — a place to rediscover what made advertising an art form in the first place.
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